American Express × Step Van Truck
For American Express, our Step Van became a rolling giveaway booth in an exclusive Stockholm campaign for Platinum members.
An exclusive Step Van campaign for Platinum members
When we partnered with American Express in Stockholm, our Step Van took centre stage in an exclusive marketing campaign aimed at their Platinum members. The goal was a mobile, engaging experience that let American Express meet its customers in a more personal, present way.
Branded in silver: a rolling giveaway booth
We branded the Step Van in silver, following the brand guidelines for the Platinum card, and turned it into a rolling giveaway booth. We also handled delivery, pickup and transport between locations.
Meeting members around Stockholm
During the campaign, the truck was positioned at several locations around Stockholm where American Express welcomed its Platinum members. Exclusive goodie bags and giveaways were handed out on site, and the truck became a natural meeting point between the brand and its customers.
The activation helped strengthen the relationship between American Express and its members, while creating visibility and attention around the city.
Planning a customer activation or an event for your most valued customers? Our Step Van can be branded to your guidelines and built around your concept. Get in touch and we will tell you more.
