Calvin Klein × Step Van Truck
Our Step Van on a Scandinavian sampling tour for Calvin Klein, with stops in Copenhagen, Oslo and Stockholm.
A Scandinavian sampling tour for Calvin Klein
It is not every day you get to be part of an international campaign. Together with Calvin Klein, we hit the road for their exclusive sampling tour of Scandinavia, with stops in Copenhagen, Oslo and Stockholm.
A Step Van as pop-up and sampling station
Our Step Van became a central part of the experience and served as the pop-up throughout the tour. We provided the vehicle and the transport between cities, with a driver where needed.
On site in three capitals
The Step Van showed its strength as a flexible platform:
an eye-catcher at every stop
a practical sampling station for the fragrance samples
a good-looking meeting point between brand and people
The mix of mobility and design did the job, both for getting the fragrance samples out and for working as a polished pop-up.
Planning a sampling tour across several cities or countries? We handle the vehicle, branding and logistics, and can add staff and project management. Get in touch and we will show you how a Step Van can lift your next campaign.
