HelloFresh × Food Truck
For HelloFresh, we rented out and fully branded one of our food trucks for a Nordic tour built around food, sampling and strong visual presence.
A branded food truck tour across the Nordics
HelloFresh wanted to meet people face to face across the Nordic countries. The answer was a branded food truck from our fleet, turned into a mobile part of the campaign that could carry the concept from one location to the next.
Full branding in HelloFresh's identity
We wrapped the food truck in HelloFresh's colours and graphic identity, so it read as part of the campaign at every stop and on the road in between.
Our part of the project:
the food truck and its full branding
the practical set-up around the tour
delivery and pickup, with transport and a driver where needed
Food, sampling and presence at every stop
On tour, the truck visited a range of locations in the Nordics. With food, sampling and a clear visual presence, it became a mobile meeting point for the HelloFresh campaign and gave the brand one consistent experience from the first stop to the last.
Planning a sampling tour through the Nordics or wider Europe? We take care of the vehicle, branding and logistics, and can add staff, project management and photo and video content. Get in touch and we will put together a plan.
