Hinge × Step Van Truck
For Hinge, we fully branded our Step Van with an ice cream theme and turned it into a sampling station for the event “Break the Ice”.
Ice cream sampling for Hinge: “Break the Ice”
Hinge ran an event under the theme “Break the Ice” and rented our Step Van to bring the idea to life on site. The link was simple and instantly readable: ice cream sampling from a branded truck, a literal way to break the ice with visitors.
A fully branded Step Van as the sampling station
We gave the Step Van a full branding with an ice cream inspired theme, so the vehicle itself became part of the event. It worked as the sampling station: visitors picked up an ice cream and engaged with the Hinge campaign at the same time.
We handled delivery and pickup of the vehicle, leaving Hinge free to focus on the event and the people in front of them.
The experience on site
A colourful Step Van draws the eye, and the combination of ice cream, the “Break the Ice” message and the truck made the campaign easy to get for anyone walking past. A simple idea that worked well with the vehicle.
Planning an ice cream sampling or a themed brand activation? Our Step Van can carry anything from simple cut logos to a full wrap, with a custom build inside to match your concept. Get in touch and we will tell you more.
